How to Open & Operate a Financially Successful Interior Design Business by Diane Leone

Author:Diane Leone [Leone, Diane]
Language: eng
Format: epub
Tags: startup, architecture, service, small business, advertising, forms, worksheets, contracts, corporate, retail, design, residential, billing, bids, create, clients, interior design
Publisher: Atlantic Publishing Company (FL)
Published: 2013-03-05T18:30:00+00:00

Many small businesses feel that they do not need a Web site and that it is too cost-prohibitive. But in today’s business world, you might not be considered a professional business if you do not have a Web site. As an interior design firm, it will mostly be an awareness page, creating the image of your company, telling the consumer what you offer and what your design philosophy is, and showing some of your portfolio work. I would also strongly recommend adding testimonials, as well as before-and-after photos of the work you have done. Keep your Web site updated by adding press releases about new projects, charitable events you participate in, and any other news about your company. You could also consider creating a design blog on your site. Give information on design. People cannot get enough how-to information on design. Make it easy for prospects to contact you. Make sure your phone number, e-mail address, and street address — if you are a retail business — are easy to find on the page.

If you keep fresh information on your Web site, people will come back to it. Also, you can use the site as a way to capture leads. For example, you might give away a free design trends report. They must register to get this, and you should ask whether they wish to receive your newsletter. You then have their information and can send your e-zine or printed newsletter to them.

E-zines are quite popular. It can be overwhelming to think of creating this on your own, so you might consider a company that allows you a way to easily create and send your e-zine. One such company is www.constantcontact.com. When creating an e-zine, keep it short and simple, and you only send it out quarterly, or perhaps monthly; you do not have to send it weekly. If you are in touch too much, people may block you. Remember that you do not want to send nothing but an advertisement. You want to give tips, ideas, and information that people will want to read. Shop around for a company to create your Web site that understands your business and your needs for a Web site; compare prices. The type of Web site discussed is simple and should not be too expensive to create.

Regarding the domain name of your site, try to find your business name. Be careful that you do not have too long of name, or a difficult name to remember or spell. During the early dot-com era, businesses tried to be clever with web address names and would use a name that had nothing to do with the name of their business. People found them hard to remember because they did not have anything to associate them with. This is an important decision; give it some thought and get some advice from either your advertising agency or the company creating the site for you. Give the designer some guidance on what you want on your site. You

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.